Someone just got served with divorce papers. They are scrolling Facebook at midnight looking for answers. They see your "Free Consultation" ad and submit the form. Sixty seconds later, Lexi calls to listen, ask the right questions, and connect them with your firm.
You are spending money on Facebook ads that generate leads. But slow follow-up is killing your conversion rate.
DUI arrests happen at 1am. Divorce decisions happen at midnight after an argument. Accident victims fill out forms from hospital waiting rooms at 3am. Facebook captures these high-emotion, high-intent leads around the clock. Your intake team works 9-5. The gap between when leads need you and when you call back costs you the case.
Personal injury leads on Facebook cost $50-200 each. Family law leads run $40-100. A single uncontacted lead is not just a missed phone call - it is $200 of ad spend that produced zero return. When your contact rate is 35%, you are spending nearly three dollars for every dollar that reaches a human voice.
People in legal crises are not methodical shoppers. They are scared, confused, and looking for someone to help right now. They will hire the first attorney who picks up the phone and makes them feel heard. If that is not you, it is the firm whose Facebook ad was one scroll below yours.
Lexi connects to your Facebook Lead Ads via webhook. When a lead submits your form, she calls them in under 60 seconds. Here is what that changes.
Facebook Lead Ads are uniquely vulnerable to delay because users never leave the app to submit a form. They tap two buttons, auto-fill does the rest, and they are back to scrolling in three seconds. The lead barely registered what they did. Calling within 60 seconds catches them while your ad is still fresh in their mind - or even still on their screen. Wait five minutes and they have scrolled past 50 more posts. Wait an hour and they genuinely do not remember submitting your form.
Facebook's pre-filled forms collect a name and phone number, but they tell you nothing about lead quality. Lexi bridges that gap in the first 90 seconds of the callback. Using your custom qualification script, she asks the questions that matter for your legal business: budget, timeline, specific needs, and decision-making authority. Every answer is recorded and scored so your team sees a qualified pipeline, not a raw list of phone numbers from Meta.
Facebook optimizes for form submissions, not for revenue. Meta's algorithm finds people who are likely to tap your form - but tapping a form and becoming a customer are entirely different actions. The gap between those two events is where your ad spend either converts or dies. Lexi closes that gap by ensuring 100% of form submissions become real phone conversations within 60 seconds. More conversations mean more qualified opportunities, which means better ROAS across your Facebook ad account.
Lexi calls at any hour with a warm, professional tone: "I'm calling from [Your Firm] about the free consultation you just requested. I know this can be a stressful time - let me ask a few questions so we can best help you." The lead feels heard immediately, before they scroll to another firm's ad.
Lexi asks about the type of legal matter, when the incident occurred, jurisdiction, and whether they have existing representation. Cases that match your practice areas get flagged as high-priority. Out-of-scope inquiries get a polite referral suggestion. Your attorneys only see cases they can actually take.
For personal injury leads, Lexi asks when the accident happened and whether a police report was filed. For employment cases, she asks about the termination date. These time-sensitive details help your intake team prioritize cases approaching statute limitations - before the lead even meets an attorney.
AI instant callback is just the beginning. Our platform evolves with your business - from simple lead response to full AI-powered sales intelligence.
When your legal leads need a human, AI creates a conference call, briefs your team privately, and connects them fully prepared. Zero hold time.
AI stays on the call silently, capturing every detail into your CRM in real time. Names, preferences, objections, next steps - all auto-populated.
Employee performance analysis, client behavior tracking, and outbound CRM-triggered follow-up calls. Every legal conversation generates intelligence.
See how Lexi handles your legal Facebook leads. Custom pricing based on your volume and needs.